Our Mission
Did you know.....
212 million toothbrushes go to landfill each year.
100 toothbrushes are thrown away globally each second.
Our bamboo toothbrushes prevent this problem. Our mission is to reduce waste in the oral care industry one step at a time.
Reviews
'Love this eco-friendly detachable toothbrush! The design is practical, and the detachable head reduces plastic waste. The bristles are soft and effective- perfect for a sustainable routine!'
~Aston ONeill
We spoke and interviewed with Doctor Stephen McElroy who claims that the Pearl toothbrush is 'actually great' and that he 'really likes the handle and the packaging'. He has also given us new ideas in his expert opinion of features and aims to improve on and target as a business.
Our Journey
As a toothbrush brand, our journey has been one of innovation, care, and a commitment to brighter smiles. From our humble beginnings, we set out to redefine oral care by creating toothbrushes that combine cutting-edge technology with thoughtful design. Along the way, we’ve embraced sustainable practices, ensuring that our products not only promote dental health but also protect the planet. Each toothbrush we craft reflects our passion for quality, comfort, and the well-being of our customers. Today, we stand proud as a trusted name in oral care, inspiring confidence and healthy habits, one smile at a time.

Jem Paris-Johnstone
Managing Director

Xenia Iacobciuc
Human Resources

Jacob Austin
Sales Director

Yasmin Middleton- Bowen
Sales Director

Lucy Godfrey
Finance Director

Ollie Crooke
Finance Director

Sam Bates
Operations

Emily Boag
Operations

Lowri Johnson
Operations

Daisy Cook
Marketing & Media

Fatma Ozel
Marketing & Media

India Hung
Marketing & Media
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